It's the battle of the wills, until now I'm still waiting for a text back.
It's not because I'm a super perfect "text-back" person, I'm sometimes guilty of not replying immediately to a simple text query. But there are texts that need urgent answers and despite the hectic pace of having several kids, a marriage, a job, there would be a slot in the time-space continuum for a tiny text in one's high tech phone for a friend or colleague.